About Me

I'm a design leader with 20 years of experience shaping digital experiences that drive business outcomes. Currently leading design at a Fortune 1 retailer, I focus on strategic direction, team enablement, and cross-functional alignment.

My work spans product design, design systems, and organizational design. I've led teams through complex transformations—from building design systems that scale across 50+ teams to redesigning checkout flows that improved conversion by double digits.

I believe design is strategy, not decoration. Every decision should connect to measurable impact. I've been recognized with multiple international design awards and am passionate about sharing learnings through writing and speaking.