Case Studies

Selected projects showing how I translate vision into impact through strategic direction, hands-on execution, and team enablement.

Sam's Club

Designing retail's first AI-powered exit from zero to national scale in six weeks.

Retail's first AI-powered exit, scaled from a 6-week sprint to 600 clubs and 30M+ members.

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Sam's Club

After launch, the challenge was to improve shrink recovery and member delight at the same time without adding friction back.

Iterative design raised friction-free exits from 50% to 80%+, lifted adoption to ~40%, and improved shrink recovery to 3x manual.

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Fortune 1 Retailer

Scaling design quality and consistency across 50+ product teams.

+54% design-to-dev velocity, 200+ components

Strategy + Direction, 8 designers

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Fortune 1 Retailer

Helping customers discover products across a massive catalog.

+42% engagement, 3x faster product discovery

Player + Coach, 4 designers

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Fortune 1 Retailer

Unified seamless checkout across web, app, and in-store.

-34% cart abandonment, +28% mobile conversion

Player + Coach, 6 designers

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