Design Leader
Fortune 1 Retailer
20 years of UX leadership. Strategic design that drives business outcomes. Multiple international design awards. Building teams and systems that ship with impact.
Featured Work
Selected case studies demonstrating strategic impact and leadership.
Fortune 1 Retailer
Design System Evolution at Scale
Scaling design quality and consistency across 50+ product teams.
+54% design-to-dev velocity, 200+ components
Strategy + Direction, 8 designers
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Fortune 1 Retailer
Omnichannel Checkout Redesign
Unified seamless checkout across web, app, and in-store.
-34% cart abandonment, +28% mobile conversion
Player + Coach, 6 designers
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International Design Awards
Recognized by Awwwards, FWA, Red Dot, Webby, and IDEA for design excellence.
View all awards →Leadership Principles
The beliefs that guide how I lead design teams and shape product strategy.
Design as strategy, not decoration
Design decisions should drive business outcomes. I align design work with product and company strategy, ensuring every project connects to measurable impact.
When we redesigned checkout, we started with revenue and conversion targets—not just pixels.
Enable teams, don't bottleneck
My job is to unblock people, clarify direction, and remove obstacles. I build systems and rituals that let designers do their best work without waiting on me.
Federated design system ownership lets domain teams ship while the core team maintains quality.
Measure impact, not output
I care about outcomes—conversion, satisfaction, retention—not the number of screens or components shipped. We set success metrics before we design.
Every case study in this portfolio includes quantified results.
Blog
Thoughts on design leadership, strategy, and shipping with impact.
Let's Connect
Open to speaking, advisory, and consulting opportunities. Reach out to discuss design leadership, team building, or how we can collaborate.
Get in Touch