Leading experience strategy and design
20 years of design expertise in AI, retail, travel, and enterprise at the intersection of technology, business, and people.
Chandan is advancing experience design to move people, grow brands, and drive impact. As head of design for store experience for Sam's Club, his team is envisioning the frontier of member and associate experience.
Featured Work
Selected case studies demonstrating strategic impact and leadership.
Sam's Club
Just Go: 0 to 1
Designing retail's first AI-powered exit from zero to national scale in six weeks.
Retail's first AI-powered exit, scaled from a 6-week sprint to 600 clubs and 30M+ members.
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Sam's Club
Closing the Loop
After launch, the challenge was to improve shrink recovery and member delight at the same time without adding friction back.
Iterative design raised friction-free exits from 50% to 80%+, lifted adoption to ~40%, and improved shrink recovery to 3x manual.
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Fortune 1 Retailer
Design System Evolution at Scale
Scaling design quality and consistency across 50+ product teams.
+54% design-to-dev velocity, 200+ components
Strategy + Direction, 8 designers
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Fortune 1 Retailer
Customer Discovery Platform
Helping customers discover products across a massive catalog.
+42% engagement, 3x faster product discovery
Player + Coach, 4 designers
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Fortune 1 Retailer
Omnichannel Checkout Redesign
Unified seamless checkout across web, app, and in-store.
-34% cart abandonment, +28% mobile conversion
Player + Coach, 6 designers
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Design Awards and Recognitions
Recognized by Awwwards, FWA, Red Dot, Webby, and IDEA for design excellence.
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Open to speaking, advisory, and consulting opportunities. Reach out to discuss design leadership, team building, or how we can collaborate.
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